Our story

Carreli Jeans® was founded on the vision of its head designer, Daniel Abissidan, in the late 1980s. With a background in owning several denim boutiques throughout Montreal and its surrounding areas, Daniel recognized the growing demand for high-quality denim at a competitive price point.

In February 1989, the Carreli Jeans® label was officially launched with the creation of the iconic Sarah style, which quickly became a global success, selling over one million pairs worldwide and still remains a staple in the brand's collection.

Today, Carreli Jeans® is considered one of Canada's premier denim brands, led by founder Daniel Abissidan and his three sons, Neir, Jeremie, and Jordan. The brand has established a strong presence across North America, Europe, and Australia, with over 1000 retailers and specialty boutiques offering the premium denim to their customers.